Fill in the blanks. build a profile.
Profiled enriches the data you already have with deeper insights into the people behind it. Find the right prospects. Make outreach more personal. Understand what’s worth your spend.
Why profiled?
Fill in the gaps in your data
Your crm can tell you a prospect’s name and company.
There’s a lot these sources don’t tell you.
Profiled fills in the gaps with demographic information, social data, interests, and other useful signals.
this means your team can answer questions like:
- Which prospects actually fit our target customer?
- What could make our outreach more relevant?
- Does this influencer reach the people we care about?
use case 1
Enrich your lead lists
Send us the lead data you already have. We add new information to each record to give you a better picture of the person behind it.
Find the prospects that matter
Narrow a large list to the people who look more like your ideal customers.
Make outreach feel personal
Learn more about individual interests so high-value outreach and gifting can feel considered, not generic.
use case 2
understand influencer audiences
A big follower count looks good.
But are those followers actually people your brand wants to reach? Profiled analyzes available audience data across influencers and other creators, including podcasters, to give you a clearer picture of who’s on the other side of that reach.
Check for audience fit
See whether an influencer is reaching the kinds of people your brand cares about.
compare potential partners
Look beyond follower counts when deciding where to put your budget.
spot audience overlap
See when different creators are reaching many of the same people, so you can plan your mix more intentionally.
How it works
Start with what you have
Send us a lead list or tell us which creators you want to understand.
We fill in the gaps
Profiled finds additional information for a richer view of each person or audience.
Put it to work
We return the enriched data to your team, ready to use in your existing workflows.
FAQs
What is data enrichment?
Data enrichment is the process of adding additional information to data you already have. For example, Profiled can take an existing lead record containing a person’s name and email address and enrich it with additional available social, demographic, and interest information. The result is a richer dataset that sales and marketing teams can use for segmentation, targeting, personalization, gifting, and other go-to-market activities.
What is Profiled?
Profiled is a data enrichment service for sales and marketing teams. We enrich existing lead lists and analyze influencer audiences with additional social, demographic, and interest data. Our goal is to give teams more context about the people they’re trying to reach so they can make better-informed targeting, personalization, and marketing investment decisions.
What information do I need to enrich a lead list?
Depending on the use case, Profiled can begin with basic information such as a person’s first name, last name, and email address. The amount and type of enrichment available can vary depending on the information provided and the data available for each record.
How can marketers use enriched customer and prospect data?
Marketing teams can use enriched data to create more relevant audience segments, improve personalization, inform gifting and experiences, better understand target audiences, and support campaign planning. Profiled provides the underlying enrichment data so your team can incorporate those insights into the marketing systems and processes you already use.
How can sales teams use data enrichment?
Sales teams can use enrichment to add context to existing prospect records, identify leads that more closely align with a target customer profile, personalize high-value outreach, and inform relationship-building activities.
How can Profiled help with influencer marketing?
Profiled helps marketing teams look beyond follower counts when evaluating creators. Audience enrichment can help determine whether an influencer’s available audience data aligns with your target market, compare audiences across potential partners, identify audience overlap, and provide additional information for allocating influencer marketing spend.
Can Profiled analyze podcast audiences?
Yes. Profiled can map podcasters and creators across relevant social accounts and analyze available audience data. These insights can help brands evaluate podcast sponsorship opportunities using additional audience information rather than relying solely on high-level reach metrics.
Can Profiled identify overlapping audiences between influencers?
Profiled can analyze available audience information across multiple influencers or creators to help identify audience overlap.
This can help marketing teams understand whether multiple partnerships may be reaching many of the same people and incorporate that information into campaign planning.